POLLS AND MARKET RESEARCH

We also offer to all our clients polls and market research services for the entire territory of
Croatia. We use the following quantitative methods to collect data:

  • Pen and paper research– (PAPI – pen and pencil interviewing)
  • Computer supported polls (CAPI – computer aided personal interviewing)
  • Computer supported phone polls(CATI – computer aided web interviewing)

By using these methods we collect data from a large number test subjects and results are
presented in reports containing also spreadsheets, tables or diagrams. Statistical method of data
processing is improved as questionnaires have been standardized to ask identical questions to all
test subjects.

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